Daily deals sites seek long-term relevance to consumers

Hinging on the success of companies such as Groupon and LivingSocial, large numbers of start-ups, established companies, and media brands are diving into the daily deals space in an attempt to tap into the market's eager-to-spend consumer base.

But as the sector becomes increasingly flooded, companies are realizing the importance of fine-tuning their communications tactics to stay relevant among consumers confronted with a myriad intriguing deals every day.

• Number of active daily deals sites has risen from ...