ASHLAND, OR: Dagoba Organic Chocolate recently kicked off “Seed the Day,” a new effort to connect consumers with the urban gardening movement and further Dagoba's brand messaging of eco-awareness.
In its largest consumer push to date, Dagoba seeks to promote hands-on involvement with the ingredients of lavender, mint, and rosemary seeds found in its chocolate line. Maxwell PR, which was recently hired as AOR, will support the effort.
“We're not just selling chocolate, we're creating awareness,” said Liz Kaplan, associate marketing manager ...