WOONSOCKET, RI: CVS Caremark has hired Edelman for corporate PR support, following a review.
The scope of work includes strategic media and corporate reputation, it is understood. The pharmacy healthcare provider will attempt to position itself as a more serious destination for healthcare needs, rather than just a drug store and pharmacy.
The agency confirmed the account win on Thursday in a statement.
Several agencies pitched for the business, including Burson-Marsteller and Ogilvy Public Relations. Weber Shandwick, which handles PR for the ...