Breaking up is always hard to do, especially when it involves the untangling of an agency and its client. But there are ways to make the process less painful.
Before accepting a position as director of marketing and communications at Good Samaritan Hospital in Dayton, Ohio, LuJean Smith spent several years as senior director of PR at Siemens Medical Solutions, managing multiple agency relationships.
"I recall one episode where we notified the agency we were going out for an RFP and ...