You know a trend is hot when marketers compete to coin a powerful form of convergence - in this case, the intersection of mobile, social, and local (dubbed MoSoLo, SoLoMo, etc).
Call it what you like, the latest numbers make clear this trend is here to stay — and holds tremendous opportunity for advocacy practitioners and marketers to connect with high-value audiences in meaningful ways.
Consider these facts: by 2016, there will be 10 billion mobile Internet devices in use globally ...