MOSCOW: Gaming company ZeptoLab, the maker of Cut the Rope, has selected Lippe Taylor as its first consumer AOR following an RFP.
The game developer has brought on Lippe Taylor to raise awareness of its games and help it compete against other gaming apps. ZeptoLab's most popular game, Cut the Rope, launched in October 2010 and is in the top 10 paid apps in the iTunes Store.
Lippe Taylor's contract is for one year. Budget information for the account was not disclosed. ...