New York: The Curacao Tourist Board and PR partner Hill & Knowlton have launched a media and consumer relations campaign focused on attracting North American tourists to the Caribbean island, which until now tailored outreach mostly to Dutch and South American travelers.
Last month, the CTB and H&K launched an "aggressive" media and consumer relations campaign to attract North American tourists to the Netherlands Antilles-chain island, said Nina Truman, H&K senior executive, marketing and new business.
Led from the agency's New ...