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Cupping Room serves up big numbers for Eight O'Clock

Beth Krietsch

August 01, 2012

Company
Eight O'Clock Coffee

Agency
The S3 Agency

Campaign
The Cupping Room

Duration
May 2012 to present

Despite existing for more than 150 years, Eight O'Clock Coffee wanted to raise awareness among potential new consumers and, rather than spending advertising dollars, the company decided to center a campaign on a video featuring competitive eater Takeru "Kobi" Kobayashi and comedian Jim Breuer.

Strategy
The Web video is hosted on TheCuppingRoom.com, but the ...

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Cupping Room serves up big numbers for Eight O'Clock

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