Eight O'Clock Coffee
The S3 Agency
The Cupping Room
May 2012 to present
Despite existing for more than 150 years, Eight O'Clock Coffee wanted to raise awareness among potential new consumers and, rather than spending advertising dollars, the company decided to center a campaign on a video featuring competitive eater Takeru "Kobi" Kobayashi and comedian Jim Breuer.
The Web video is hosted on TheCuppingRoom.com, but the ...