CSR has evolved from a separate business practice to an integrated part of many organizations' PR strategies. Gideon Fidelzeid and Alexandra Bruell were in New York for this Waggener Edstrom-sponsored roundtable.
Participants:
Marianne Allison, chief innovation officer and global lead of social innovation practice, Waggener Edstrom
Rob Anderson, MD of New York office, Fenton Communications
Scott Beaudoin, SVP of consumer marketing; North America director of cause marketing/CSR, MS&LGroup
Jaya Bohlmann, VP of PR and corporate comms, Sodexo
Matt Hall, VP of external comms, Hanesbrands
Frank Mantero, ...