A survey by Cone Communications revealed 86% of consumers wanted companies to tell them more about results of CSR efforts, while 55% did not understand the impact of buying products from companies that claimed to be socially responsible. The findings prompted Cone to revamp its corporate responsibility offering and develop the CSR Dashboard, a measurement tool that shows CSR campaigns' return on business, brand, and society.
CSR "has to go beyond trees planted or dollars donated. ...