Business' role in society has shifted – the result of increased public expectations and a litany of social and environmental issues. Over the past year, the economic crisis has also dramatically altered US consumers' beliefs on how, where, and why business should engage in CSR activities. This shift has serious implications for businesses and business communicators.
According to a recent Waggener Edstrom/RT Strategies poll, 86% of US consumers feel it is not only possible, but necessary for ...