FALLS CHURCH, VA: CSC selected Ogilvy PR as its new AOR to help launch the global IT services and consulting company's first-ever branding campaign. More than a dozen firms initially pitched for the multi-year contract.
Guy Nielsen, CSC VP and CMO, said the branding campaign will highlight its employees' thought leadership. He noted that the nearly 50-year-old company has historically kept a low profile in terms of PR and marketing, compared with rivals Accenture, IBM, and EDS. CSC has about $17 ...