PRINCETON, NJ: Crystal Lagoons, the Chilean company known for building the world's largest swimming pools, has hired Adam Ritchie Brand Direction (ARBD) to spearhead communications for its US launch after a competitive review.
The Boston-based firm began working with the company on a month-long assignment to publicize Crystal Lagoons' opening of its first US office, in Princeton, NJ, and its patented water-cooling system, which the company maintains can be used at thermal power plants in a safe way.
"I love seeing companies ...