SAN DIEGO: Social media emerged as a key channel for Carnival Cruise Lines in its crisis communications response to the fire-damaged Splendor, which was towed into San Diego port early Thursday.
In addition to proactively distributing news to media, Carnival also communicated updates “by posting on our various online and social media properties, including carnival.com, Facebook, Twitter and carnival-news.com,” Jennifer de la Cruz, director of PR for Carnival, tells PRWeek in an e-mail. “The ability to use multiple avenues to ...