Objective: Looking to build on the momentum generated by last year's "The Place to Meet" marketing campaign, this year the Crowne Plaza Hotels & Resorts launched the "A Meeting with Phil [Mickelson]" initiative. Gina LaBarre, VP of brand management at Crowne Plaza Hotels & Resorts, said the effort is also designed to raise awareness for the brand and The Crowne Plaza Invitational at the Colonial Golf Tournament in Fort Worth, TX held in May.

Idea: "We say Crowne ...