Merging of entertainment and corporate PR places premium on the ability to transition between them
Entertainment is big business. In America, it's perhaps the biggest business. US pop culture is its strongest worldwide export, and it often serves, for better or worse, as a unifying force on the home front.
Considering the stakes in play when entertainment companies and their products - movies, TV shows, albums, and even celebrities themselves - are navigating the waters of public opinion, it is perhaps ...