PRWeek supports the American Association of Advertising Agencies (4A's) decision to protect its member-agencies' ideas during the pitch process. Forty-six of the 55 ad agencies on its new business committee endorsed a letter that urged search consultants to insist on contract language that would allow firms to retain intellectual property rights over ideas submitted to perspective clients during a review, AdAge reported this week.
As consultants who offer their ideas and people as currency, neither ad firms nor PR ...