Name
Stacey Bender, president, The Bender-Hammerling Group (Montclair, NJ)
Placement
The New York Times, April 11, 2012
Pitch timeline
Six weeks

Who is your client and what are their media goals?
Just Born makes iconic candies such as Mike and Ike, Hot Tamales, and marshmallow Peeps. As its PR firm, we were brought in to handle the media portion of a campaign created by its ad agency, The Elevator Group, about the split ...