Try selling Today on the virtues of your client, a relatively unknown but respected and photogenic attorney. Chances are that the popular morning show's hot shot producer won't even call you back.
But a cable producer will. CourtTV, for example, makes a full-time living out of legal coverage, churning out dozens of shows featuring all kinds of legal talking heads. All you need is a client who is intelligent and opinionated enough to fit a certain topic, and a savvy ...