NEW YORK: Crisp Wireless, a creator of mobile Web sites, is conducting a b-to-b brand awareness effort to publicize its recently unveiled mobile advertising solutions.
The effort, aided by Middleberg Communications, aims to raise the company's profile among advertising and marketing industry decision-makers, according to Tamara Gruber, VP of marketing at Crisp.
“Over the last couple of years, mobile publishing has really increased its scale, and publishers want to take that investment and monetize it,” she said. “What we've done ...