Plant explosions. Leaking railroad cars off the track in an accident. An airplane crash. A catastrophic storm. Substitute your own crisis, whether you are in the corporate or municipal government environment.
They are, or will likely be, the stuff of headlines, news choppers, "film at 11," or all three.
It could happen to you, so is your crisis communications plan "T.R.U.E."? That's an acronym we developed to be used as the guidelines for plan maintenance - test, review, update, expand.
A ...