At 2:46pm on Friday, March 11, I was in a meeting in the communications department on the 10th floor of Nissan's global headquarters in Yokohama. The building started to shake. And shake. And roll. And shake some more. When a temporary peace returned and the building stopped moving, the crisis began.
Like most communicators, I've experienced my fair share of crises during my 20-year career at Ford and Nissan. Fires and spills in manufacturing plants, employee issues, advertising that ...