Today's 24-7 media world adds to the challenge that PR pros face at scandal-riddled pro sports leagues
The avalanche of pro sports scandals that sullied the industry last week earned not just sports-section coverage - it was front-page news.
Fresh scandals rocked two of the four major US sports leagues, threatening both the reputation of individual players and the integrity of each sport, while a third league was bracing to have its most cherished record broken by a player under suspicion.
Yet ...