What's the best strategy to follow when an alternative newspaper is developing a negative story on your organization?
"It may be tempting to dismiss these free, weekly tabloids as news for the counterculture, but be careful," advises Ken Haseley from the Ammerman Experience.
Alternative papers still do most of the original reporting, he adds, and other news outlets rely on them to do news gathering. So the story you ignore may take on another life elsewhere. Moreover, because they often devote significant ...