Any tourism account has the potential to turn into an exercise in crisis comms.
For the past several weeks, the world has been riveted by round-the-clock coverage of the streets of New Orleans. Scenes of widespread flooding and devastation present a daunting challenge to any communications professional connected with the city.
But to a PR pro who has been working on New Orleans' tourism efforts, the sudden switch to crisis communication mode is especially daunting.
The story of how John Deveney, senior counsel ...