It's hard working in communications in the financial services sector. Between Dodd-Frank and #OWS, complications abound. The industry also consistently ranks lowest in consumer benchmark surveys, including the PR industry's own Edelman Trust Barometer.
In this environment, I must applaud American Express. It struck me this past November what a terrific brand it is and what an amazing job its marketing and communications teams have done to create such a positive personality for something as dull as a ...