Steve Brill, self-appointed watchdog of media standards, has made journalists and media owners the primary target of Brill's Content. Yet, as he has shown in his coverage of Microsoft, he is not averse to a poke at PR. The latest issue even has a piece about VNRs, featuring Medialink.

Nor is Brill's Content free of its own publicity stunts and agenda-driven spins. PR, of one sort or another, is never far from the surface where Steve Brill is concerned. The ...