NEW YORK: Communicators will play a larger role in shaping companies' business strategies in 2013 as the US economy becomes increasingly driven by creativity and entrepreneurship, according to a report from Allison+Partners.
The agency's 2013 “Naked Culture Trend Outlook” pointed to a “new age of engagement” in which creativity and technological product innovation will have a greater influence on business, politics, and other industries. For example, Microsoft focused on its pixel technology and design when it launched its Surface tablet ...