In the entertainment industry, the word "creativity" is typically associated with the end product: what gets onto the screen. At DreamWorks Animation, however, the off-screen efforts of marketers are also expected to rise to the challenge of embedding creative, risk-taking "big ideas" into each and every aspect of our promotional efforts.
While every DreamWorks Animation film is emblematic of our companywide philosophy of creative risk-taking, it has especially been the case in our efforts to usher in the new era of ...