With new and social media playing such an integral role in the industry's future, PR agencies are stockpiling talent in this area to keep ahead of the curve. Tanya Lewis profiles four individuals that are leading the way to a greater understanding of this growing medium.

Jud Branam
MD at MS&L Digital
While working as a reporter in Michigan in late 1995, Jud Branam began moonlighting on a consumer reference book for the Internet. Reviewing hundreds of Web ...