NEW YORK: The key to creating integrated and influential content is listening to key audiences first, said David Tinson, VP of integrated communications at EA Sports.
"If the question is how many fans do we have on Facebook, you're missing the point,” said Tinson. “It'd be much more interesting to talk about the number of engagement [metrics] and how the engagements compare with our competitors in the video game space. A lot of us are getting to that point where there ...