Running sweepstakes and contests can be a solid brand-promotion vehicle.
Everybody loves to win. And with advancements in technology, you don't need to send Ed McMahon to ring everyone's doorbell.
New Line Cinema is currently collaborating with online community TagWorld on a contest where one lucky unsigned band will have its song appear in the upcoming Samuel L. Jackson film, Snakes on a Plane.
For New Line, it is another channel to expand media coverage of the film beyond typical movie ...