The fashion industry has been shaped by celebrity influence, a growing number of designers, and a more complex media environment. To reflect these changes, fashion PR professionals are rethinking their overall media relations strategy.
Winnie Beattie, founder and president of Siren Public Relations, explains that the marketplace has become more crowded, especially in contemporary and denim. To make a brand stand out, she says, pitches must have more “meat” and be more strategic.
“Sending a look book doesn't ...