Craftsman promotes garage door opener at first Consumer Electronics Show appearance

LAS VEGAS: Craftsman is making its first appearance at the International Consumer Electronics Show this week to promote its AssureLink garage door opener.

Although Craftsman is not a company many would expect to exhibit at CES, it wanted to take advantage of the large media presence at the event and build a reputation as an innovative brand that makes bold communications moves, said VP and GM Kris Malkoski.

"We are trying to deliver our innovation message in unexpected ways," Malkoski ...