Radio is a strong avenue for Hispanic outreach, but it does require a different approach.
As the Hispanic market continues to grow in population (and spending power), PR pros are crafting more campaigns to reach that community. Radio continues to be an effective way to target the demographic, and ANRs and RMTs are a great option for communicators.
"A lot of radio stations have been in the community for years and have an established relationship with the community," says Sylvan Solloway, director ...