When Sony Pictures Entertainment bought the Grouper online video site in August for $65 million, its plan was to transform the network into a showcase and launch pad for the industry's top emerging talent.
Idea: "The online video entertainment market is quite crowded," said Taryn Langer, MD at Group SJR, Crackle's AOR. "The difference between Crackle and other sites is that we're looking for content creators who are passionate about making a provocative product," she said. "It's a new type ...