EL SEGUNDO, CA: Coyne PR was appointed by Playmates Toys as AOR for its Teenage Mutant Ninja Turtles and Hearts for Hearts Girls brands.
An official RFP was not issued for the two accounts, said Gina Beebe, SVP of girls' marketing for Playmates Toys, adding that it was based on a recommendation from a former colleague.
The toymaker launched Hearts for Hearts Girls, a fashion doll line, this year. Meanwhile, Teenage Mutant Ninja Turtles (TMNT) is undergoing a new treatment to coincide ...