PARSIPPANY, NJ: Town Sports International, operator of New York, Boston, Washington, and Philadelphia Sports Clubs, has hired Coyne Public Relations as its AOR.
Coyne PR is responsible for positioning TSI, which operates 159 fitness clubs in the Northeast and mid-Atlantic regions, as a key resource on subjects such as exercise, health, fitness, and lifestyle. Account work will include traditional and social media activities. TSI's clubs serve approximately 510,000 members.
"When we were looking for a partner agency, Coyne PR stood out because ...