PARSIPPANY, NJ: Coyne Public Relations has added two AOR accounts to its toy and juvenile products division: Nuk USA and Playmobil USA.
For Nuk, the agency will aim to position the infant and baby-care company as a leader in developing products that promote healthy oral development, and continue to build awareness with moms through traditional and social media channels. The team has already begun developing an advocacy program to reach the consumer via the medical community, and it is planning an aggressive ...