ATLANTA: Court TV, the network long associated with the OJ Simpson trial and other sensational crime programming, is rebranding and changing its name in 2008 in an effort to better align its branding with its expanded programming. Come January 1, the Turner-owned network will be dubbed "truTV," and sport the tagline "Not reality. Actuality."
The plan to rebrand was initially announced at the "upfronts" last March, and the name and tagline were announced over the next several months.
Karen Cassell, ...