NASHVILLE, TN: The Country Music Association (CMA) hired MS&L as its first AOR in the organization's 50-year history, effective September 9, after a competitive pitch. The agency will work with CMA on entertainment marketing, branding, and sponsorship opportunities, said Dan Bowen, VP of strategic marketing and communications for CMA.

"We have our own marketing sections of CMA and also PR and communications, so what [the MS&L] team brings to the table is the ability to be a little more ...