Coca-Cola has implemented a unique internal communications program to help employees all around the globe gain a better understanding of their impact on the business.
When Tom Mattia joined Coca-Cola as SVP and director of worldwide public affairs and communications in early 2006, he had a number of goals he wanted to tackle immediately. One of them was to improve the level of internal communications within the company, and in the process help associates (Coke's term for employees) worldwide better ...