NEW YORK: National Geographic Kids magazine is partnering with Cotton Inc. on a CSR effort. The pair will work to set a Guinness world record in collecting jeans, as part of Cotton Inc.'s “Cotton. From Blue to Green” campaign.
The magazine is using its next three issues, April through June, to encourage readers to set a Guinness record for the largest collection of clothes to recycle. The magazine's drive latches on to the three-year-old denim-donation cause effort from Cotton Inc., ...