NEW YORK: Hearst's Cosmopolitan title launched its first Facebook app October 26, which tasked participants with sharing and passing along “small acts of kindness.” The “Cosmo Karma Project” allows users to post good deeds, such as volunteering or donating money to a cause, and the results are aggregated on the dedicated page, as well as posted to participants' news feeds on Facebook. It is themed around breast cancer awareness.
A dedicated Twitter page was also developed for the social media ...