Client: Cosmetic Executive Women
Campaign: CEW Beauty Awards
Agency mix: Kaplow (PR and social media); Brand New (marketing); Consultancy Media (video production)
In-house team: Carlotta Jacobson, president; Lisa Klein, VP, development; Liz Bonofiglio, associate director, events and programs
Cosmetic Executive Women, a nonprofit made up of more than 4,000 executives in beauty- related fields, hosted its 17th annual CEW Beauty Awards on May 20. With the help of new interactive consumer outreach strategies, ...