Client: Cosentino US (Stafford, TX)
PR agency: Sharp Communications (New York)
Campaign: Launch of Eco by Cosentino
Duration: April through August 2009
Budget: Less than $80,000
In April, Cosentino, a Spain-based stone surfaces company, introduced Eco, a new kitchen and bathroom surface product comprising 75% recycled materials.
In the US, the company looked to PR to position the brand as "eco-chic" and educate architects and designers about the category's value, says Lorenzo Marquez, VP of marketing at Cosentino.
"The perception in ...