Companies need to find new ways to build trust, say PR pros in reaction to the 2011 Edelman Trust Barometer, which found consumer trust is still dropping in the US.

According to the survey, trust for business, government, media, and NGOs in the US was only 46% – a drop from 54% in 2010.

While the traditional ways of building trust—such as focusing on employee satisfaction or getting listed on best places to work surveys—are still important, Mike Lawrence, chief reputation ...