NEW YORK: The Food Bank for New York City is leveraging partnerships with corporations and adding new digital components to its annual NYC Goes Orange campaign.
Launching on October 18 and running through the end of the year, the campaign, which is a "series of cause-marketing and PR efforts and events," generally raises about two-thirds of the organization's fundraising dollars, said Lisa Jakobsberg, VP of marketing and business partnerships for the Food Bank for New York City.
"Over time, it's gradually ...