Briefing analysts about a new product, creating corporate videos for widespread use, and more
Analysts
My start-up client is debuting a new technology product. What are some guidelines for pre-briefing industry analysts and what can I expect as a result?
Analysts are generally interested in new companies and products, but are very busy and highly focused on their areas of research, says Barbara French of Tekrati. "As a result, some firms limit the number of briefings," she says. "Some have also begun charging ...