As information travels faster, reducing response lead times, the pervading ambition among those leading corporate communications is to flatten and centralize their teams. The 2011 PRWeek/Hill & Knowlton Corporate Survey examines this and other trends. Rose Gordon reports.
Two years ago, Southwest Airlines began a process that would streamline its communications department in terms of reporting structure and job function. Where previously there were three separate communications units – employee communications, PR, and emerging media – there is now just ...